Growth is exciting.
Operational chaos is not.
Fractional COO leadership for companies scaling from $5M–$50M.
Former JPMorgan • HSBC • Global operations leadership
Scaling a company eventually becomes an operational problem.
Growth exposes cracks in systems, teams, and decision making.
What worked at $1M stops working at $10M.
The warning signs revenue is about to stall:
You’re hiring, but execution isn’t getting faster.
Teams are busy, but priorities keep shifting and nothing closes.
Customers feel delivery inconsistency (quality, timelines, handoffs).
The founder is carrying ops, people issues, and firefighting every day.
New tools (including AI) are being added to “fix” problems that are actually process + ownership gaps.
How I help
Scale operations without the full-time overhead.
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When the founder is overloaded and execution is slipping.
I step in as operational leadership to restore clarity, accountability, and forward motion.
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When growth stalls because systems and ownership are unclear.
I diagnose the breakdowns in process, roles, and decision flow and rebuild the operating rhythm.
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When a critical initiative needs disciplined execution.
Launches, expansions, and complex initiatives that require operational leadership.
Where I’m most useful:
Revenue stalled after growth: demand exists, but delivery is inconsistent and teams are misaligned.
Founder becomes the bottleneck: decisions, approvals, and priorities all route through one person.
“We’re busy but not shipping”: lots of activity, unclear ownership, slipping deadlines, weak follow-through.
Tool sprawl + AI impulse buys: new software increases speed on broken processes and creates more noise.
Founders call me when…
Scaling exposes operational gaps:
Revenue grows faster than systems
Teams expand faster than processes
Meet Amy
Amy Marie Herrick is an operator with 20+ years experience building operational systems across global financial institutions, international markets, and emerging companies.
Her background includes roles at JPMorgan, HSBC, and Morgan Stanley as well as launching business operations in West Africa.