Ambition is exciting.
Operational chaos is not.
Operational leadership for companies that need things to actually work
Former JPMorgan • HSBC • Global operations leadership
Most founders I work with aren’t failing: they’re exhausted from holding the entire system together themselves.
Founders usually call me when the company feels harder to run than it should.
Scaling a company eventually becomes an operational problem.
You’ll start to see signs like:
• Teams are busy but priorities constantly shift
• Execution isn’t getting faster even as you hire
• Customers experience inconsistent delivery
• The founder becomes the operational bottleneck
• New tools (including AI) are added to fix problems that are actually process gaps
->Growth exposes cracks in systems, teams and process flow
What worked at $1M stops working at $10M.
How I help
When these problems appear, companies don’t need another strategy deck: They need operational leadership.
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When the founder is overloaded and execution is slipping.
I step in as operational leadership to restore clarity, accountability, and forward motion.
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When growth stalls because systems and ownership are unclear.
I diagnose the breakdowns in process, roles, and decision flow and rebuild the operating rhythm.
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When a critical initiative needs disciplined execution.
Launches, expansions, and complex initiatives that require operational leadership.
Founders call me when…
Revenue has stalled and no one can explain why
Teams are busy but results aren’t improving
Growth created operational chaos
Everyone senses the problem but no one can see the pattern
My role is to figure out what’s actually happening and rebuild the system so execution works again.
How I work
I diagnose complex operational problems quickly.
Most founders sense something isn’t working but can’t see the pattern from inside the company.
I map the system, identify the bottlenecks, and rebuild the operating rhythm so teams can execute again.
Meet Amy
Amy Marie Herrick is an operator with 20+ years experience building operational systems across global financial institutions, international markets, and emerging companies.
Her background includes roles at JPMorgan, HSBC, and Morgan Stanley as well as launching business operations in West Africa.